Tuesday, September 29, 2009

Microsoft CEO Steve Ballmer On “Moving The Needle”

Custom HTML Code at Top [Sample No.3]Last week we showed the highlights and 10+ minutes of video footage of an exclusive hour-long TechCrunch interview with Microsoft CEO Steve Ballmer. Now for the rest of that interview. The video was just a teaser. I spoke with Ballmer for another 50 minutes on the record, doing a deeper dive into five key areas of Microsoft's product strategy: Big Opportunities, Operating Systems/Browsers, Mobile, Search and Developers. This post is about big opportunities at Microsoft beyond their dual cash cows of Windows and Office. Microsoft generates around $20 billion a year in pre-tax profit, and spends nearly $10 billion on research and development. When Microsoft thinks about increasing (or sustaining) those profits, they have to think big. And they have to think long term.

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