Tuesday, September 1, 2009

Adobe Buys Business Catalyst / GoodBarry

Custom HTML Code at Top [Sample No.1]We suspect Business Catalyst, the company behind e-commerce software suite GoodBarry, went a little early with the news on its own website, but that's a boon for tech business reporters awake at this time of day. Turns out Adobe Systems has agreed to acquire the part American, part Australian company for an undisclosed amount. Details are scarce since there's no press release or official word from Adobe yet, but Business Catalyst has published a couple of Q&A on its website that shed a minimal amount of light on the agreement. From what we can gather at this point despite the vague wording used for the announcement, there won't be too many changes at Business Catalyst as the products, partner agreements, team, pricing, etc. should remain largely unchanged. GoodBarry, on the other hand, being merely a Business Catalyst brand set up for their retail operations, will be gradually phased out and morphed into the Business Catalyst offering.

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