As more brands look to Facebook and Twitter for a social media presence, the need for applications that make this presence simple grows. Buddy Media, a startup that develops applications for social networks, is hoping to attract the attention of brand marketers with its new all-in-one social media management system. Targeted towards advertisers and PR reps, the Buddy Media Platform helps create, manage and track social campaigns on Facebook and Twitter (the client will soon offer functionality for MySpace and other social networks). With regard to Facebook, the platform lets agencies create, manage and track Facebook Pages to drive and increase user and brand engagement. Users don't need to have any prior HTML knowledge to create pages on Facebook and can create sleek and interactive pages fairly easily. And the pages themselves aren't just advertisements; users can add a variety of apps to their pages such as polls, YouTube videos, coupons, slideshows and virtual gifts. The platform also lets you publish updates directly to a page's wall. And the Buddy Media Platform lets agencies implement Facebook Connect on a brand's site to tap into the social network's graph. 
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